Self RX

약 제조에 사용하는 약제 그릇을 워드에 표현하여 브랜드 네임이 담고 있는 ‘셀프 처방’의 의미를 직관적으로 전달하는 Self RX의 프라이머리입니다. 기존 건강기능식품과 달리 단순히 섭취하는 것 이상으로 자기 주도적으로 건강을 관리할 수 있도록 돕는 새로운 ‘도구’로서의 이미지를 형상화하여 나타냈습니다.

Self RX

약 제조에 사용하는 약제 그릇을 워드에 표현하여 브랜드 네임이 담고 있는 ‘셀프 처방’의 의미를 직관적으로 전달하는 Self RX의 프라이머리입니다. 기존 건강기능식품과 달리 단순히 섭취하는 것 이상으로 자기 주도적으로 건강을 관리할 수 있도록 돕는 새로운 ‘도구’로서의 이미지를 형상화하여 나타냈습니다.

Project Scope

Brand Strategy
Brand Identity
Package Design
Design Guidelines

Strategy Teams

Junga Lee _ Vice President
Hahyun Song _ Lead Researcher

Design Teams

Kiwhan Oh _ Creative Director
Jungsung Kwac _ Chief Designer
Donghyun Seo _ Lead Designer
Somang Kim _ Senior Designer

Interaction

Heekyung Moon _ Designer

Project Scope

Brand Strategy
Brand Identity
Package Design
Design Guidelines

Strategy Teams

Junga Lee _ Vice President
Hahyun Song _ Lead Researcher

Design Teams

Kiwhan Oh _ Creative Director
Jungsung Kwac _ Chief Designer
Donghyun Seo _ Lead Designer
Somang Kim _ Senior Designer

Interaction

Heekyung Moon _ Designer

SelfRX is a brand of health functional foods newly launched by Dong-A Pharmaceutical, which has 88 years of pharmaceutical history in Korea, based on the concept of scientific and professional customized health functional foods that I prescribe my own health solution by myself.

The proactive concept of “smart health care solution that designed by myself ” are reflected in the design of the medicine bowl which used to prepare medicine at the pharmacy.

The design of SelfRX logo is a tool that symbolizes professionalism and activeness that SelfRX is trying to express, and is a key image that differentiates itself from other mass health functional food brands.

 

SelfRX is a brand of health functional foods newly launched by Dong-A Pharmaceutical, which has 88 years of pharmaceutical history in Korea, based on the concept of scientific and professional customized health functional foods that I prescribe my own health solution by myself.

The proactive concept of “smart health care solution that designed by myself ” are reflected in the design of the medicine bowl which used to prepare medicine at the pharmacy.

The design of SelfRX logo is a tool that symbolizes professionalism and activeness that SelfRX is trying to express, and is a key image that differentiates itself from other mass health functional food brands.